My Viral Advert

My Product - Panda Cakes

My Viral Ad

The scene starts with a child at the kitchen table and the mum preparing the boy a snack. The mum then comes to the table with a plate in her hand and places the plate on the table. The boy’s face drop when he see what is on the plate. A plain, dry biscuit. The boy picks it up to see that his snack is actually really boring. Then a panda appears next to him with a box in his hand. The panda hands over a panda cake from the box. The scene then cuts to a picture of the cakes in its box and then a scene of the cake split in half so the target audience can see what the inside of the snack looks like. It then cuts back to the boy and the panda. The boy loves his delicious new snack and the panda leaves the box of panda cakes on the table and destroys the boring biscuit. The last scene seen is the logo and the ethos.
The target audience for my product is children under 12 and parents of young children. This is because a parent wants there child to have healthy snacks that they can enjoy and when children see the advert and then see it in shops they will ask for them.
Uses and gratification is information and escapism because I want the audience to keep up to date with the latest new products and feel relaxed by watching a funny advert for entertainment.

Diamond Advertisement

Diamonds were not always seen as such a precious item.  It wasn't until a jewelry company started using the phrase 'diamonds are forever' in 1920's where they placed ads in newspapers convincing men and women everywhere that diamonds are precious Jewel that should cherished and used to show love. Usually the ads were quite funny, but they were also quite convincing. that is why today its a diamond that is used for engagment rings and many anniversary present. because they were advertised that way not because a diamond is rare stone.

To create these ad they would use 'Uses and Gratification' to convince customers that a diamond is really special. In media we had to create our own diamond ads using Uses and Gratification. Our idea was to use the Movie 'Breakfast at Tiffany's'. We created two ads one aimed for women and one aimed for men.

The advert aimed for women (seen below) we tried to make the women feel like the main character of the film 'Holly Golightly' played by Audrey Hepburn. So we captured the ad with 'Be like Audrey have Diamonds at Tiffanys' we changed Breakfast to diamonds to show that Audrey will be having breakfast while your wearing your new diamond jewlery. This is 'personal identity' this is a way to make audience feel like the charachter is part of their identitiy.





Diamond advert aimed for women.

 

 

The advert aimed for men (seen below) we tried to make men go to tiffanys.

Diamond advert aimed for men.

Uses and Gratifications

This theory suggest that media audiences make active dcisions about what they consome in relation to their social and cultural setting and their needs.

This is defined by PIES:
- Personal Identity
- Information
- Escapism
- Social

Personal Identity - The need to define our identity and sense of self. Our sense of self is informed by making jusdgements about all sorts of people and things. This is also true of judgement we make about TV and film characters, and celebrities. Our choice of music, the shows we watch, the stars we like can be an expression of our identities. One aspect of this type of gratification is known as value reinforcement. This is where we choose television programmes or newspapers that have similar beliefs to those we hold.

Information or Surveillance - This is our need to know what is going on in the world. This relates to Maslow’s need for security. By keeping up to date with news about local and international events we feel we have the knowledge to avoid or deal with dangers.

Escapism (Diversion) - The need for escape, entertainment and relaxation. All types of television programmes can be ‘used’ to wind down and offer diversion, as well as satisfying some of the other needs at the same time.

Social (Personal Relationships) - Our need for to interact with other people. This is provided by forming virtual relationships with characters in soaps, films and all kinds of drama, and other programmes and media texts.