Viral ads should make an emotional impact on the viewer whether it makes you laugh or makes you cry.some of the most viral ads get shown worldwide which is what makes them viral. some of the most popular ads are usually very funny which is why we remember them and spread them round the world.
The first advert was ‘Most Shocking Second a Day Video’
created by Save the Children. The narrative is a second a day of a young girl’s
life how in less than a year her life gets turned upside down, it draws parallels
of the experience of a young child in Syria. The powerful video is less than 2
minutes long but has a huge emotional impact on the viewer, ensuring it is
remembered. The sound in the advert is diegetic, as the girl and the people
around her can hear what is happening around her such as, her recorder playing,
the news on the TV, and the bombs. The advert at first is not obvious for what
it is selling because it is connotes the normal life of a young girl, she goes
to school, she draws, plays an instrument etc. But if you do look closely
during all this in the background you can see news stories saying war is
coming, arguments in the background, people having their house raided. Then
slowly all that trauma around her comes into the young girl's life as the year
moves along. At the end of the video we still don’t know what the ad is about
until the last 10 seconds of the video, which says 'just
because it isn't happening here' in other words just because our
children in the UK are having their life destroyed, 'doesn’t
mean it isn't happening' in other words there is a child's life
being destroyed in Syria. Then the 'Save the Children logo'.
The part that really sells the video is when the girl has
been through a year of her life and she makes eye contact with the audience and
starts crying. Through the whole video she doesn’t make eye contact with the
audience, when we get that connection, we feel her pain too. When we suddenly
realise how bad it is, we then want to help and give donations to help. It has
been shared 103,207 times across all social media. at the end of video it even
has a hashtag ‘#savesyriaschildren’ which is how we can spread the advert round
even more with twitter and instagram etc., so the advert knows to keep up with
modern day technology so young people as well will want to help. Its target
audience is for all demogrates. The video has been a big success; since the
video was uploaded people have donated so much money that Save the Children's
teams have helped 600,000 children and family members with food, safe water, medicine,
and shelter. I can use uses and gratification to this ad because we want to
know what is happening around the world and how we can relate to it if it
happened here, so if it does happen we know how to keep ourselves safe. Social,
because we become empathy with the little girl especially when we have eye
contact at the end. We feel the need to help her by donatingThe second advert is ‘Never Say no to Panda’. The Ads were produced in Egypt by Advance Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, features a giant panda terrorising people for not wanting to try the cheese, became a viral Internet hit. The ads were created by the Elephant Cairo agency and written by Ali and Maged Nassar. In this collection of Never Say No to a Panda, we see 4 of the most memorable giant Panda cheese ads. The narrative is a person offered Panda cheese, and declines. This causes a giant panda to suddenly appear in front of them while the Buddy Holly song "True Love Ways" plays in the background. This means it is non-diegetic as the music was placed on after the filming of the advert. The panda stares at the person for a few seconds before going into a silent but violent outburst, destroying objects around them, such as wrecking an office computer or pouring marinara sauce over an unprepared pizza, or tipping over a shopping trolley. The adverts have simple touch of comedy. We then share it round the world. The adverts target audience is people who like cheese, and anyone who goes weekly shopping for either themselves or the family, because they will be the ones buying the cheese when they go out. I can use uses and gratification in this ad because, the ad is seen as funny and escapism is where the audience try to relax with funny entertainment. Information, because we want to stay up to date with the latest things.
The ‘Most Shocking Second a Day Video’ was uploaded 5 March 2014 and already has over 41,187,820 views. The ‘Never say no to Panda’ was uploaded in 2010; it has reached to over 30,711,658 views. Overall the adverts were very successful worldwide. They reached their target audience, by making them laugh or cry, and got their audience to share the video allowing them to make more money.
